Instagram Stories have been increased in length to 60 seconds

The social network Instagram revealed to TechCrunch on Friday that it is in the process of putting out a feature that would allow users to publish lengthier Stories that do not end.

When you publish a story less than one minute long, it will not be cut up into separate seconds from this point on.

Late in 2017, the business began piloting the update with a subset of users, and it is only worldwide that it has been made available to all users throughout the globe.

In an email exchange with TechCrunch, a representative from Meta stated that the company is "constantly working on ways to improve the Stories experience.

" Instead of being automatically chopped into 15-second clips, you will now be able to play and create Stories continuously for up to 60 seconds.

It is probable that users and spectators will find the latest update to be a pleasant addition to the app. Users will now have the ability to publish uninterrupted Stories that won't be broken up.

On the other side, viewers won't have to tap continuously to get through a lengthy video they might not even want to watch. This is a win-win situation.

People who like the ease and accessibility of digestible short stories may find the new format to be unappealing as a result of the shift.

You now have two alternatives when submitting a video that is sixty seconds long, and one of those options is the ability to post lengthier, unbroken Stories. This feature has the effect of slightly blurring the lines that separate Stories and Reels.

As Instagram continues to prioritize video content, the social network has started lengthening the duration restrictions on its various video offerings.

The business increased the maximum length of an Instagram Reel from 60 seconds to 90 seconds in June, increasing it from the previous restriction of 60 seconds.

Additionally, Instagram has just implemented a new system update that would automatically share as Reels any new video postings that are less than 15 minutes in length.

The modifications that have been made to Instagram's video features aren't exactly surprising, considering that when Instagram head Adam Mosseri laid out Instagram's priorities for 2022, he said that the company would double down on video.

Therefore, the changes that have been made aren't exactly surprising. He also dropped a hint that Instagram will centralize all of its video products on Reels and continue to build the short-form product, which suggests that we may see the borders between Stories and Reels become even more blurry in the near future.

All of this takes place at a time when Instagram has been trying to compete with TikTok and has even gone so far as to roll out a full-screen feed that is similar to TikTok.

However, users ended up disliking the change so much that they effectively forced the social network to abandon the contentious update.

However, this does not imply that Instagram is going to cease putting a priority on video; on the contrary, the most recent update to Stories suggests that the social network is still rather enthusiastic about becoming a video-focused platform.